Tracy Jefferson
Scaling Up Certified Coach
As a Scaling Up Coach, I help leadership teams install the strategic clarity and execution rhythms that turn good companies into great ones: One-Page Strategic Plan, quarterly Rocks, the Rockefeller Habits, the Four Decisions, and the Cash Conversion Cycle discipline that keeps rapid growth from breaking the business.
Before coaching, I spent decades as a global operator and advisor in workplace management technology leading distributed teams across borders, guiding enterprise IBM Maximo for Real Estate and Facilities (formerly TRIRIGA) deployments across complex real estate portfolios, and contributing to industry data standards through OSCRE.
That global operator's lens is what makes the difference. I don't just teach a framework; I help leaders see around the corners I've already turned.
What I care about: clarity over complexity, execution over theater, and building companies where the Four Decision areas of People, Strategy, Execution and Cash leverage technology to actually pull in the same direction.
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Linkedin URL: https://linkedin.com/in/tracyjefferson/
Website: https://www.estesparkresources.com
