Rob Williams

Most second-generation construction owners hit a ceiling: growth stalls, cash flow surprises derail plans, and the business can't run without them. You're working harder but not building real value.

I've been there.

As a second-generation construction owner myself, I spent 40+ years building and scaling companies—wholesale distribution, commercial and residential construction, land development—through four economic cycles.

I learned what works (and what doesn't) the hard way. Now, as a Scaling Up Certified Coach and Scaling Up to Finish Strong facilitator, I help construction business owners implement proven systems that create predictable cash flow, reduce owner-dependency, and maximize enterprise value.

Whether you're planning an exit or want the option, we focus on making your company valuable to you today and buyer-ready tomorrow.

I partner with investment bankers who handle the sale process—I'm the team that makes your business so clean and valuable that buyers compete for it.

My clients use the Scaling Up methodology alongside Cash Flow Story, Profit First, and strategic exit planning to transform from daily firefighting to leading scalable, systematized enterprises.

The best companies are run like investments. Let's build yours that way.